If you’re one of those marketers who feels curious, skeptical, or simply overwhelmed by everything AI is and represents, this post might interest you.
We all know how marketing is being impacted by AI. Surely you know someone who has lost clients because they introduced AI into some part of their business.
Now that AI has been part of our lives and businesses for some time, we see how it has taken a prominent role in creative tasks, which we previously considered untouchable for being genuinely human.
I have seen reactions (and pretty sure you too) from people working in creative roles who view AI as a competitor and refuse to use it or criticize the quality of AI-generated work.
I use artificial intelligence primarily because I want to know what it is capable of doing, and secondly because using it, I have seen that it can support certain tasks, freeing up more of my time for truly creative tasks.
I don’t want to stay on the sidelines and then become irrelevant. I believe we need to be critical but also take advantage of the benefits it offers.
Should I Be Worried About My Business Now?
If we look at this year’s predictions from some globally recognized brands to see what they thought. Gartner, the big management consulting company, released their marketing predictions for the next few years and said they think AI will increase the need for creative talent, and that it will empower creatives to focus on more strategic tasks.
GenAI will expand creative possibilities by enabling the development of more concepts and creative variations. This will increase CMO spending on agency and in-house creative talent who will focus on more strategic endeavors and orchestrating new ways of using GenAI to stay ahead of the competition .
Erik Brynjolfsson from Stanford University made similar predictions about creative workers, saying that AI should be making our jobs better and allowing us to do new things we couldn’t have done before. Rarely will it completely automate any job — it’s mostly going to be augmenting and extending what we can do.
The discussion is open.
Join my email list and don’t miss my weekly email on strategic and creative AI. We can achieve the perfect balance together